Autogard Advantage

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Privacy Policy

Autogard Advantage Privacy Policy Consumer Personal Information

We Take Privacy Seriously

At Autogard Advantage we respect your privacy and value our relationship with you. Your personal information will be protected, will never be sold, and unless we advise you in advance, will be used only by Autogard Advantage, our affiliates, dealers/retailers, and service suppliers (only to provide services). Our goal is to enhance your product and service experience with us. By submitting this personal information to us, you are consenting to its use and disclosure for the following purposes:

If these intended uses are not reasonably obvious from the circumstances in which personal information is collected, we will provide you with an opportunity to withhold your consent to the collection, use or disclosure of the information. For example, we will give you an opportunity to tell us not to use for marketing purposes the contact information that you provide us when registering for a service. Keep in mind, however, that there are limited situations in which applicable laws require or allow us, our affiliates, suppliers, business partners and our dealers/retailers to collect, use/disclose personal information without consent. They include, for example, safety and law enforcement/compliance activities.

Autogard Advantage Privacy Policy Consumer Personal Information

A) Personal Information That Autogard Advantage May Collect About You:

Autogard Advantage collects personal information about you that is reasonably necessary for the purposes described above. We may collect this information directly from you or from our Autogard Advantage websites, dealers/retailers, affiliates, service providers, and other sources that compile lists of potential vehicle purchasers, always with your consent when required by law.
For example, when you purchase or lease a vehicle, a registered used car dealer, as the case may be, will collect information about you that may be shared with Autogard Advantage for the above-stated purposes. Autogard Advantage also conducts contests, quizzes, surveys, promotions and offers several forms of personalized services such as vehicle warranty, servicing and maintenance, in respect of which you may be requested to provide certain contact and eligibility information such as name, mailing address, telephone number, e-mail address, age and other information that may be required to provide or administer these services or promotions. We may also ask you to provide additional information about your purchasing patterns and preferences, gender and other financial, insurance and demographic information such as family income. We use this information as described in our list of uses set out above. The more information you volunteer, and the more accurate it is, the better we are able to customize and improve your experience with Autogard Advantage.

B) Visiting the Autogard Advantage Website:

(i) What Information Autogard Advantage May Collect Through its Web Site: During normal Web site usage, you can visit our site without communicating any personal information. However, to make use of certain features on our site, such as contests, quizzes, promotions, personalized services, or online appointments with one of our dealers/retailers, users may need to register with the Autogard Advantage site. As part of this voluntary registration, Autogard Advantage may request contact and eligibility information such as name, mailing address, telephone number, e-mail address, age and other data required for operating these services or promotions.
As described in paragraph A above, we may also ask you to provide additional personal information. We use this information as described in our list of uses set out above. Again, the more information you volunteer, and the more accurate it is, the better we are able to customize and improve your experience with Autogard Advantage. You should be aware that when you share personal information in public areas of our Website, such as chat rooms or bulletin boards, this information might be seen and used by others. We urge you to exercise good judgment when sharing personal information in these forums.
(ii) Autogard Advantage’s Web Site – Use of Cookies:
When you visit one of the Autogard Advantage websites, we may collect and store information about your visit on an anonymous, aggregate basis using “cookie” technology. A cookie is an element of data that a Web site can send to your browser, which may then store the cookie on your hard drive. Cookies may tell us the time and length of your visit, the pages you look at on our sites, and the site you visited just before coming to ours. We may also record the name of your Internet service provider. This information allows us to measure site activity to tailor the consumer’s experience within our Web site. The goal is to save you time and provide you with a more meaningful visit. Cookies used by Autogard Advantage on its Web sites are solely to facilitate navigation and security across the site, and are not used to capture or reveal personal information.
If you are concerned about cookies, you may modify your browser settings to notify you when you receive a cookie. If you do not know how to modify your browser settings please consult your browser documentation or the supplier web site. You may visit the Autogard Advantage Web site with your cookies turned off. However, you may not be able to access some of the areas of our site, which require cookies for customization and personalization.
We may also use third parties to serve Autogard Advantage advertisements on other websites. In serving Autogard Advantage advertisements these third parties may place cookies on your browser computer and may collect certain anonymous information about your visits to other web sites. This information includes browser type, IP address, Web activity and time of day and is used to better understand and optimize Autogard Advantage’s online advertising campaigns. To opt-out of these cookies, please review the privacy policies of that website and follow the instructions on their site.

When you provide Autogard Advantage with personally identifiable information, Autogard Advantage may share that information with our dealer/retailer network and our affiliates. Autogard Advantage also may share your personal information with Autogard Advantage business partners solely for use in promoting joint marketing programs. Before we share your information with any of these or other organizations we will ensure we have the consent required under applicable law. For further information about those with whom we may share your information, please contact us. Autogard Advantage may also share your personal information with our suppliers for the exclusive purpose of providing services for us (e.g. mailings to you in response to your request for information, or to fulfill your request to enter an Autogard Advantage sweepstakes or promotional activity).
We may disclose your personal information as required by law, in conjunction with a government inquiry or in litigation or dispute resolution. In addition, if an Autogard Advantage service provider is located outside of Canada, your personal information may be processed and stored outside of Canada and the governments of those jurisdictions (eg. the United States) may be able to obtain disclosure of your personal information under their local laws.
Additionally, our Web site, or, does contain links to sites outside of and not controlled by Autogard Advantage such as those belonging to used car dealers or independent product review sites. Autogard Advantage is not responsible for these sites, their omissions or for the policies or content of their Web sites. We recommend that you read the privacy policies of these sites before making a decision to provide your personal information to the site operators.

Autogard Advantage is committed to protecting your personal information in full compliance with this Privacy Policy and applicable laws. Autogard Advantage understands your concerns about online security and about the security of your information otherwise collected by us and we take reasonable precautions to prevent the loss, misuse or alteration of information under our control. Your personal information may be stored and/or processed or otherwise used by or on behalf of Autogard Advantage both inside and outside of Canada. In addition, we employ generally accepted information security policies, procedures and techniques.
We encourage you, the user, to observe the security features built into your browser. Upgrading to the latest version of an Internet browser will often provide increased security.

You can access and correct errors in your personally identifiable information by contacting us as indicated below. Note: If a correction involves your Autogard Advantage warranty service or your covered vehicle, you will be asked for your Vehicle Identification Number (VIN), name, address and additional contact information.
While Autogard Advantage uses reasonable efforts to ensure that the information we hold about you is accurate, complete and current, we often rely on you to inform us about changes to your contact or other relevant information (e.g., name, address, telephone number, etc.).


Autogard Advantage is committed to continuous improvement, and values your input. We welcome your comments and/or suggestions on improving our Web site and policies. If you have any comments or concerns, or wish to limit the use of any of your personal information that we may have, you may contact Autogard Advantage at:
P.O. Box 487 Victoria Station Montreal, Quebec H3Z 9Z9
Tel.: 1-888-666-8579
Fax: 1-888-666-8537
Or you may contact us by clicking on the “Contact Us” button found at the Autogard Advantage Website.

While Autogard Advantage encourages its registered Used Car Dealers and Retailers to ensure full compliance with all applicable Privacy legislation, each dealership retailer operation operates as a separate legal entity, independent from Autogard Advantage. As such, Autogard Advantage is not responsible for their compliance with applicable law. We recommend that you review the privacy practices of the Retailer with whom you are dealing to ensure that you understand their privacy practices and procedures. Additionally, because the Retailer often is the first contact with you, the customer, the Retailer can answer any questions you may have about its privacy practices. When completing a purchase or lease agreement with a registered Used Car Dealer or Retailer you should be provided with information describing the Dealership’s or Retailer’s privacy practices and related statements that explain that certain personal information that you provide to the Dealer or Retailer may be shared with Autogard Advantage and its affiliates for some or all of the purposes described in this policy such as financing, service and warranty administration, customer communication and marketing purposes.

We are always looking for ways to improve and update our website to further enhance its effectiveness. Consequently, our policies including this privacy policy will continue to evolve and Autogard Advantage reserves the right to alter this privacy policy from time to time and such changes will be effective ten days following the date on which this privacy policy is revised and posted to our Autogard Advantage web site. We encourage you to visit our Privacy page from time to time to view our most current privacy policy.